One-Item-One-Code Marketing System
MTSCITECH One-Item-One-Code Marketing System innovates traditional marketing models to serve consumers. Using "one-item-one-code" as a super entry point, it builds online interaction with end consumers. It supports anti-counterfeiting inquiry, parallel diversion early warning, consumer marketing, sales promoter incentives and channel activation. Meanwhile, it collects precise consumer data. Data analysis provides market decision support and helps enterprises target potential customers.
Problems Solved by the System :
- Widespread counterfeits with high anti-counterfeiting costs.
- Low consumer brand loyalty and weak product stickiness.
- High marketing expenditure, severe interception of terminal promotions and low reach rate.
- Single marketing method, insufficient interaction channels and lack of user behavior analysis.
- Disconnection between brand owners and retailers; product & user data are controlled by distributors.
- Passive channel sales with low case-opening & shelf placement rates.
Benefits for Enterprises :
✅ Product Traceability
Realize anti-counterfeiting & anti-diversion, forward & backward quality traceability and risk control.
✅Real-time Interaction
Enable instant consumer interaction via red envelope rewards, points, lucky draws after scanning codes.
✅Big Data Collection
Collect and analyze user data, build user portraits to support precision marketing.
✅Improve Conversion Rate
Track consumer purchasing behavior and marketing feedback for quick decision-making and sales conversion.
✅Channel Activation
Distribute incentives via red envelope & point campaigns to raise case-opening and shelf placement rates.
✅Sales Promoter Incentives
Simple commission mechanism with short settlement cycle to boost promoters’ enthusiasm and sales volume.
✅User Acquisition
Improve audience favorability through interaction, cultivating potential and loyal consumers.