Comprehensive Marketing Solution
Core Positioning
We focus on precise marketing strategies, follow market trends closely, and make data-driven decisions. Through multi-platform full-domain matrix operation, we help brands achieve store traffic conversion, repurchase rate improvement and revenue breakthrough growth.
Complete Service Content
1. Basic Marketing Planning
Core Objective: Develop full-cycle marketing plans for offline stores, create differentiated brand selling points, and implement marketing materials
- Full-node marketing plan customization: Tailor solutions based on festivals, hot events, new product launches, anniversaries, etc., and implement promotion across all platforms
- Marketing material design: Including posters, hanging flags, table cards, flyers and other full-scene promotional materials
- Market research & analysis: Competitor brand hot list, characteristics, star rating, selling point analysis; Business district competitor store ranking, activities, voucher/package/group purchase and other gameplay analysis
- Brand positioning sorting: Store hit product creation, selling point extraction, differentiation suggestions; Brand story sorting and presentation
2. Dianping Marketing Operation
Core Objective: Improve store star rating and exposure, build local word-of-mouth benchmark, and achieve in-store traffic conversion
- Visual Optimization & Presentation
- Store top 5 images optimization, signature dish creation and priority display
- Merchant Updates operation: Release store activities and dish dynamics combined with market trends, complete graphic design and editing
- Basic Construction
- Merchant Pass material design: Top 5 images, entrance images, product images, electronic posters
- Group purchase product planning: Drainage items, flash sale selections, package matching suggestions
- Star rating improvement guidance: Step-by-step guidance to build high-score stores
- ROS Operation Score improvement: Perfect store basic information and optimize operation data
- Operation & Maintenance
- Promotion Pass strategy: Peak/off-peak bidding plans, real-time exposure conversion monitoring and adjustment
- KOL Store Visits: Theme planning, KOL BF copywriting, matrix matching, visit scheduling, manuscript review (charged on demand)
- Backend operation assistance, marketing suggestions, review maintenance and negative review handling
- Event Planning
- Online transaction activities: Vouchers, package purchases, group buys, flash sales, large instant discounts
- Store activity synchronization: Special dishes, member days, new products, birthdays, star word-of-mouth activities
- Festival/seasonal theme event planning
3. Douyin Marketing Operation
Core Objective: Achieve regional traffic explosion, build local internet-famous stores, and complete online-to-offline conversion through group purchases
- Basic Construction
- Brand characteristics and hit product sorting, differentiated positioning
- Group purchase product planning and package image design
- Star rating improvement guidance, ROS Operation Score optimization
- Douyin Group Purchase Platform Operation
- Full-process KOL store visits: Theme planning, KOL BF copywriting, matrix matching, scheduling and manuscript review (charged on demand)
- CPS General Commission activation and operation
4. Food Delivery Platform Operation
Core Objective: Build a complete food delivery system and achieve continuous growth in order volume and revenue
- Basic Construction
- Store decoration: Store sign, LOGO, Banner poster design; Dish main image, package main image design
- Menu structure optimization: Category, single item, package, drainage item planning; Dish naming and description optimization; Dish listing/delisting assistance
- Operation & Maintenance
- Marketing promotion: Operational activity configuration (special dishes, full reduction); Hotspot/festival event planning; Platform resource docking (members, red envelopes, delivery fee subsidies); Dianjin promotion bidding strategy
- Rating maintenance: Timely negative review handling, free meal campaign placement to maintain store rating
- Pricing Model: Commission-based, charging 5% of the actual received amount
5. Member Marketing Operation
Core Objective: Build a complete member system, activate dormant users, and improve repurchase rate and user stickiness
- Member system construction: Establishment of user acquisition, level, points, stored value mechanisms
- Member event planning: Customize activities combined with festivals, hotspots and brand events
- Member operation design: Online promotion posters, membership card images, mini-program UI decoration
- Data analysis: Member conversion analysis, member portrait analysis, stored value analysis, repurchase rate analysis, and targeted optimization suggestions
- Pricing Standard: ¥6,800 per project
6. Official Account Operation & Marketing
Core Objective: Build a private domain traffic pool and enhance interaction and stickiness between the brand and users
- Official account basic construction: Custom menu, message module, auto-reply module setup
- Content operation: 4 articles per month, including topic planning, writing, design, typesetting and publishing, comment reply, data analysis and review
- Account positioning: Develop positioning direction consistent with online business district and brand persona
- Pricing Standard: ¥4,000 per month
7. Xiaohongshu (Red Book) Operation
Core Objective: Reach young consumer groups through content seeding, and improve brand exposure and word-of-mouth
- Official account content planning: Account positioning, monthly content direction outline formulation
- Content output: 2 original content articles per week
- Material design: Xiaohongshu image design
- Pricing Standard: ¥5,000 per month
8. IP Marketing & Merchandise Design
Core Objective: Create an exclusive brand IP and strengthen brand memory through peripheral products
- IP direction plan: Determine the tone and direction of the marketing IP
- IP series extension: Including 10 peripheral product designs in one series
- IP application specifications: Clarify usage scenarios, production specifications and material labeling
- Pricing Standard: ¥30,000 per project
9. Full-Platform Marketing Review
Core Objective: Periodically summarize operation effects, optimize marketing strategies, and achieve sustainable growth
- Regular review of operation data across all platforms
- Issue a complete summary report and optimization suggestions every 30 days
- In-depth analysis of key indicators (exposure, conversion, repurchase, revenue)
Core Result Commitments
- Dianping: Efficient Score Improvement & Star Rating Activation, build local hot lists
- Douyin: Regional Traffic Explosion, achieve overnight popularity
- Food Delivery: Continuous Order Surge, achieve steady revenue growth
- Members: Rapid Activation of Dormant Users, achieve doubled repurchase rate
- Overall: Help brands achieve revenue breakthrough and soaring growth momentum