Comprehensive Branding Solution
Core Positioning
We focus on building brand image from all dimensions, helping catering brands achieve complete implementation from 0 to 1, and injecting lasting vitality and core market competitiveness into brands.
Complete Service Content
1. Market Research
Core Objective: Conduct comprehensive brand diagnosis and analysis, identify blue ocean markets, and tap market opportunities
- Industry trend analysis
- Category trend analysis
- Target market environment analysis
- Competitor on-site research
- Consumer demand mining
- Project/brand advantage excavation
2. Core Brand Strategy
Core Objective: Build exclusive brand recognition, refine unique selling points, and establish differentiated brand positioning
- Exclusive brand positioning creation
- Brand slogan development
- Brand characteristic sorting
- Cultural value shaping
- Brand story writing
3. Trademark Naming & Registration
Core Objective: Create traffic-driven brand names and complete intellectual property protection
- Trademark naming aligned with brand positioning
- Full-process trademark registration handling
4. Menu Strategy
Core Objective: Build a highly profitable product structure
- Product feature creation
- Product selling point mining
- Core hit product planning
- Ordering logic sorting
- Dish structure optimization
- Menu design (ordering paper format; bound menus are charged separately)
5. VIS Visual Strategy
Core Objective: Establish an exclusive brand identity system
- VIS Basic Part
- Core visual creative orientation
- Brand symbol/Logo design
- Exclusive color customization
- IP image design
- Auxiliary graphic design
- VIS Application Part
- Application material design (tableware, branded tableware, placemats, tissue boxes, table cards, toothpick bags, etc.)
- Dining table material design
- Staff material design (work uniforms, business cards, customer service avatars, etc.)
- Takeaway material design (packaging boxes, bags, cashback cards, order cards, etc.)
- Advertising poster design (indoor and outdoor advertising spaces)
- Marketing campaign material design (posters, display racks, roll-up banners, hanging flags, table cards, etc.)
6. SI Spatial Environment Design
Core Objective: Create a unique dining environment atmosphere
- Space style orientation
- Eye-catching and traffic-driving storefront design
- Featured open kitchen planning
- Brand culture design expression
- Product feature design expression
- Space circulation layout
- Floor plan
- Main scene renderings
- Construction drawings (plan/elevation/detail/electrical and plumbing)
- Space soft decoration matching
Standard Cooperation Process
Market Research & Analysis → Trademark Naming & Registration → Brand Positioning Planning → Product Structure Planning → Brand Visual Design → Spatial Environment Design