Channel Promotion Management System
MTSCITECH Channel Promotion Management System adopts the "Internet Plus" concept to help enterprises realize digital transformation. It standardizes product production and circulation, enabling traditional enterprises to achieve "recordable production and traceable processes" for digital operation management.
It solves challenges including sluggish channel sales, interception of promotion funds, counterfeiting and parallel distribution. The system monitors full product circulation. It improves fan stickiness, activity, sales volume and repurchase rate. The platform also provides additional functions: warehouse management, distributor store management, big data collection, anti-counterfeiting, traceability and marketing.
Problems Solved by the System :
- Sluggish channel sales, low case-opening & shelf placement rates
- High marketing cost, severe interception of terminal promotions, low reach rate
- Disconnection between brand owners and retailers; product & user data controlled by distributors
- Low consumer brand recognition, difficult product promotion
- Widespread counterfeits with high anti-counterfeiting costs
Benefits Brought to Enterprises
Anti-counterfeit Marketing, Zero-cost Anti-counterfeiting
Attract traffic via official accounts; every product serves as a traffic entry with internet capability. "One-item-one-code" gives unique identity to each product. Consumers can verify authenticity by scanning codes to claim red envelopes. 100% winning rate encourages scanning and assists anti-counterfeiting work.
Channel Control — Make Restocking Decisions Based on Data
No manual report required from channels. All scanning data is uploaded synchronously to the enterprise. The system automatically collects data of retail stores and distributors via inbound & outbound scanning. The big data engine monitors nationwide inventory and sales data in real time.
Terminal Promotion — Zero Interception, Promotion Delivered Directly to Terminals
Promotion funds: 100% cash red envelopes replace physical gifts, cutting labor and material costs by at least 50%.Consumers: Scan codes, follow official accounts and receive red envelopes; incentives reach end users directly to boost purchases and repeat orders.Sales promoters: Built-in red envelopes inside cartons motivate promoters to open cartons and place goods on shelves, turning promoters into product advocates.
Fan Operation — Attract & Activate Users, 100% Fan Growth
Activate followers via diversified marketing activities: lucky wheels, scratch cards, password red envelopes, voice red envelopes. Continuous surprises engage existing users and drive referrals, lifting repeat purchase rate.